World leader in scent marketing solutions
Unrelenting in its pursuit of quality, style and innovation, Air Aroma is leading the world to a healthier, better smelling place. Get ready to take part in a full sensory experience. Air Aroma is the major supplier of diffusion systems across the world and a specialist in the development of aroma and essential oil blends, servicing more than 25 countries around the world, particularly across Europe and Asia.
Scent Science: Indulgent, intricate and intimate – there’s much more to a scent than meets the nose. Behind the marketing and advertising appeal of a scent is the science. The human nose is a sensitive organ that can detect more than 350,000 different scents. The human sense of smell plays an important role in memory because scent receptors in the nose connect directly to the section of the brain responsible for memory and emotions.So powerful, in fact, the nose is believed to affect 75% of our daily emotions. It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, that is said to be responsible for the power behind the sense of smell.
Oil Facts:
Aroma and 100% Essential oils combine to capture the essence of nature, indulge the senses and revitalise the air. Essential oils have the unique ability to impact both the body and mind – crossing into the physiological and the physical. Air Aroma sources quality assured 100% pure essential oils which offer health benefits with their anti-bacterial properties that neutralise the air and fight the spread of air borne bacteria. Essential oils also promote physical and psychological benefits for the mind and body.
The power of essential oils.
- 100% pure essential oils are derived from the essence of plants. Therefore they carry the health and cleansing properties of those plants.
- Essential oils eliminate bad odours rather than simply mask them, including cigarette smoke.
- Essential oils, when inhaled as diffused oil micro-mist, help to boost the body’s immune system.
- Scientific research confirms that essential oils fight and eliminate air borne bacteria, viruses and moulds.
- Many hospitals in the UK diffuse pine oil in burns units to prevent the spread of infection.
- Essential oils have been part of cough medicines for many years.
The Nose:
Freshly brewed coffee, a piping hot Sunday roast, freshly cut grass, soothing eucalyptus… Ever wondered why a smell can instantly transport you to a memory of years gone by? Smell is one of the most powerful stimuli known. Scent receptors in the nose connect directly to the section of the brain responsible for memory and emotion. The memories and emotions inspired by smell are as diverse as the range of scents available. A stimulating scent will engage the body and mind to leave a pleasant, longer lasting impression.
Did you know?
- The sense of smell works 24 hours a day and is the one human sense that cannot be ‘switched off’.
- The human sense of smell affects 75% of daily emotions and plays an important role in memory.
- The human nose is believed to be able to detect up to 350,000 chemicals.
- Emotion can be communicated by smell. There are suggestions that smell can influence mood, memory, emotions, mate choice, immune system and hormones.
- Scenting does not impact on judgement and has been tested to prove that it cannot cause obsessive behaviour. Academics and researchers agree that scents are effective simply because they create a mood which validates intentions.
- Smell amplifies the sense of taste. Try this… if peeled pieces of apple are placed in one bowl, and peeled pieces of potato in another, and then the nostrils are held completed closed while a piece from one bowl is sampled, the two tastes are indistinguishable. That’s why a rotten head-cold severely impacts your appetite and sense of taste.
Scent Research:
Academics and marketers have known for more than 20 years that there is a strong link between an aroma and a customer’s lasting feeling of enjoyment from that aroma. Studies show that a pleasurable scent diffused at a noticeable level can validate consumer intentions, improve workplace productivity and assist with health and medical conditions:
- When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold.(Hirsch, 1995, International Journal of Aromatherapy).
- Research in Japan is being undertaken to understand the influence scent and the use of essential oils has on the treatment of Alzheimer’s disease.(Miyazawa, 2006, Inhibition of Acetylcholinesterase Activity by Tea Tree Oil & Constituent Terpenoids).
- The diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance.
(Sakamoto, et al, 2006, cited at http://chemse.oxfordjournals.org).
- An Australian university is using scents to assist in the diagnosis of several brain disorders including Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, schizophrenia and obsessive-compulsive disorder.
(University of Melbourne, 2006, cited at http://www.unimelb.edu.au/).
- A trial undertaken in a USA casino showed that gambling revenue increased by 48% with the introduction of a pleasant aroma into a test area. The trial concluded that a noticeable scent in the air acts to enhance the mood and intention of patrons, without affecting judgement or exacerbating obsessive gambling behaviour.
(Hirsch, 1995, Psychology and Marketing)
- In a 1989 trial, customers spent more time browsing at a jewellery counter when a scent was introduced.
(Knasko, 1989, cited in The Journal of Marketing, USA)
Our Technology:
Air Aroma’s patented cold-air diffusion technology preserves the integrity of essential and aroma oils. Released as a micro-mist, scents are both noticeable and efficient in any sized location. The use of cold air rather than heat diffusion ensures the natural properties of essential oils and delicate aroma oils are maintained, offering customers a consistent scent throughout the entire diffusion process. Available as portable (Aromax and Aroscent portable) or fixed units (Aroscent and Ecoscent), the sleek design of the diffusers means they can be incorporated into any interior fit out or located out of view. Diffusers are powered by remote control or pre-programmed for set times. Many of the units diffuse multiple scents at alternating intervals. Sourcing the highest quality oils from around the world ensures scents deliver a consistent and appealing smell without the harsh undertones that can be evident in chemical-based scents.
 Stimulating |
 Relaxing |
 Ambient |
 Refreshing |
 Marketing |
 Respiratory |
 Anti Bacterial |
 Odor Removal |
 Insect Repellant |
Essential Oil Blends range - Capturing the essence of nature, Air Aroma’s quality assured 100% pure essential oil blends release the natural fresh scents of nature as well as providing physical and psychological benefits to the body and mind. Maintaining the therapeutic integrity of the essential oils through cold air diffusion technology, Air Aroma’s range of essential oils provide anti-bacterial properties that clean the air and fight the spread of air-borne bacteria. Available in 10ml, 100ml, contact us for 250ml, 450ml. |
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 Stimulating |
 Relaxing |
 Ambient |
 Refreshing |
 Marketing |
 Respiratory |
 Anti Bacterial |
 Odor Removal |
 Insect Repellant |
Aroma Oil range - Create a noticeable scent that creates a memorable mood and unforgettable ambience. Air Aroma’s extensive range of premium aroma oils are designed to suit any environment. Use aroma oils to create a signature scent to match your brand or marketing activity, the high quality aroma oils offer limitless flexibility.Available in 10ml, 100ml, contact us for 250ml, 450ml. |
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 Stimulating |
 Relaxing |
 Ambient |
 Refreshing |
 Marketing |
 Respiratory |
 Anti Bacterial |
 Odor Removal |
 Insect Repellant |
Arosport range - Motivate and energise the body with the customised Arosport range of essential oils. Designed specifically for the fitness industry Arosport Cardio, Conditioning and Cool-down stimulate the body to get the most out of workouts. Harnessing the natural properties of essential oils the Arosport range also freshens fitness environments and fights the spread of air borne bacteria. Available in 10ml, 100ml, contact us for 250ml, 450ml. |
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Arotec range - Scientifically developed and environmentally friendly, Arotec breaks down odours to immediately neutralise the air. Suitable for any environment and widely used in hotels, food processing facilities, toilets and medical and hospital industries Arotec provides simple solutions to odour neutralisation. Available in 10ml, 100ml, contact us for 250ml, 450ml. |
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Arodrive range - Air Aroma's car air freshner. Capturing the essence of nature, Air Aroma’s quality assured 100% pure essential oil blends release the natural fresh scents of nature as well as providing physical and psychological benefits to the body and mind. Maintaining the therapeutic integrity of the essential oils through cold air diffusion technology, Air Aroma’s range of essential oils provide anti-bacterial properties that clean the air and fight the spread of air-borne bacteria. Available in 5ml. |
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Shades range - Enchanting colours of the world captivate the vibrant shores of the Mediterranean. The contemporary Shades collection is a fragrant breath of fresh air. Sirocco, Mistral and Etesian are distinctive groups of 100% pure essential oil blends inspired by the unique winds of the Mediterranean region. Available in 10ml, 100ml, contact us for 250ml, 450ml. |
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