What is TiO2 (titanium dioxide)?
TiO2 (titanium dioxide) is an oxide of the metal titanium which occurs naturally as a rutile in some acid igneous rocks and metamorphic rocks, and is also in sedimentary rocks and beach sands. TiO2 (titanium dioxide) is found in heavy mineral sand deposits rutile and is often associated with a common titanium mineral, ilmenite, together with zircon, monazite and magnetite.

Benefits of Photocatalytic Compact Fluorescent
Photocatalytic CF is perfect for allergy sufferers, parents with young children, pet owners, smokers and anyone who wants a safe, natural, non-toxic way to help eliminate germs, smoke and odors without the use of harmful, poisonous chemicals. In addition, the Photocatalytic CF is far more effective, easier to use and more cost effective than the currently popular HEPA filters. A lot of people may not realize this, but HEPA filters merely trap airborne particles, they do not actually destroy harmful bacteria, smoke and odors as the Photocatalytic CF does.

• Photocatalytic CF eliminates the growth of airborne pathogens, smoke and odors
• Photocatalytic CF fits virtually anywhere a standard incandescent bulb can be used.
• Photocatalytic CF is so energy efficient that it pays for itself, saving the user an average of $50 in energy consumption over the life of the bulb (lasts up to 6,000 hours — 8 times longer than an average light bulb).
• At 23 watts, the Photocatalytic CF gives off the same light output as a regular 100-watt incandescent bulb.
• Photocatalytic CF is environmentally friendly, too, eliminating the need for poisonous chemical aerosol sprays, which are harmful to humans and animals, as well as the ozone layer.
• The warm color of the Photocatalytic CF bulb replicates that of a standard incandescent light bulb, not the blue-white color normally associated with fluorescent lights.
• Photocatalytic CF does not have to be left on continually to be effective.
• Unlike standard incandescent bulbs, the Photocatalytic CF emits virtually no heat.
• Also available in a 42-watt version. The 'TURBO' Photocatalytic CF — great for larger spaces such as garages and basements. Saves over $100 in energy consumption over the life of the bulb.

Must I leave the light on 24 hours a day?
No, even intermittent usage helps eliminate airborne bacteria, mold, viruses, fungi, smoke and household odors. For example, an independent study on the loss of viability of E. coli cells under TiO2 (titanium dioxide) photocatalytic reaction showed that after 15 minutes of illumination almost all cells were still viable; however, after 20 minutes only 12% of the cells retained their viability. At the end of 30 minutes of illumination more than 96% of the cells had lost their viability. This study went on to show that complete killing of these cells was achieved after 60 minutes of illumination. It was observed that the light source was turned off after 30 minutes followed by an additional 30 minutes of incubation and darkness, the viable cell count that was obtained at 60 minutes was similar to the sample that had undergone continuous illumination for 60 minutes.

Home Air Purification Photocatalytic CF :

↓ Full-Spectrum (5500K) to combat Seasonal Affective Disorder [S.A.D.] ↓ (#CF-42W55K) 42-Watt - ideal for floor & ceiling lamps; full-spectrum output; 5500° K 90 CRI $ 59 (#CF-23W55K) 23-Watt - ideal for floor & desk lamps; full-spectrum output; 5500° K 90 CRI $ 47